Logo: Let’s Go Amerks

A good friend of mine runs the Rochester Americans fan site letsgoamerks.com, and he asked if I could help out with a new logo. Here’s the old one:

And here’s the sample sheet for the new one:

We wanted something modern and clean, that didn’t directly use the Americans’ logo (not trying to step on copyrights here!), but still got the point across. A little bit of shiny and a clean design emphasizes the web-centric nature of his venture. The extra whitespace forced at the top will help with the site layout as well. The logo works well in full color, black + 1 spot color, and just black. The gradients will make it challenging to render on low-res output media, but for the intended use that’s ok.